Sunflower for Ukraine
In collaboration with Clothes for Progress, seven repurposed Souvenir Official styles are adorned with works from artists Joe Garvey, Jim Klok & Aidan Cushway using graphics of Ukraine’s national flower to inspire sunflower motifs; creating a dynamic campaign that is ‘Bold, bright, and gleaming with hope’ - 100% of all proceeds from this collection will go towards Black Women for Black Lives and Bridges Over Borders, in efforts to support BIPoC, LGBTQIA+, and other marginalised individuals fleeing Ukraine.
The Sunflowers for Ukraine capsule collection, seeks to support the global Ukraine crisis relief efforts; available globally for pre-order to minimise waste production and reflect the sustainability commitments of both Clothes for Progress and Souvenir Official.
“The national flower of Ukraine is the Sunflower, so it felt right for us to present a collection that honours their inherent beauty and strength. Together we stand tall in support” explained Clothes for Progress founder Chloe Struyk.
Bold, bright, and gleaming with hope, the collection consists of seven Souvenir Official deadstock styles which have been curated by Chloe herself. Working in collaboration with three artists, each garment in the collection has been overprinted with a unique set of Sunflower graphics.
An ode to Ukraine’s national flower, each artist has brought their own unique style to a selection of Souvenir Official pieces: Aidan Cushway reimagines the “Protect Peace” tee-shirt, Joe Garvey works over the “Endless T-Shirt” and the “One LS Tee” and Jim Klok recontextualizes the “One Hoodie” and “One SS Tee” with a love letter from the world featuring Sunflower stamps from a host of different countries.
Dynamically bringing each piece to life, the launch of the collection is accompanied by a multi-layered visual campaign shot by Hugo Snelooper with art direction from Kees de Klein.
Arriving on April 7th, the “Sunflowers for Ukraine” capsule collection is available from souvenirofficial.com. Prices from €70 - €130, products will be available globally for pre-order to minimise waste production and reflect the sustainability commitments of both Clothes for Progress and Souvenir Official.
Souvenir Official creates opinion-wear for you to share a message. As activists of their beliefs they connect products with contemporary culture to create lasting memories to remind and share alternatives for a better world. @souvenir_official
Born and raised in St. Paul, Minnesota, artist Joe Garvey has been based in New York City since 2009. His practice seeks to understand and create community around creative endeavors. Working in assorted media and happenings, Garvey explores the anxiety of modernity and contemporary American life.
Jim Klok is a graphic designer based in Amsterdam, The Netherlands. Graduated from the Gerrit Rietveld Academie in 2020 and since then co-runs project space Snacks in Amsterdam together with Helmer Stuyt. The work oscillates between drawing and image making, through which narratives and new approaches to creating imagery can come to life.
Aidan Cushway is a 22 year old artist from London, who creates visual worlds through graphics and photography. Applying his storytelling and graphic work across a number of contemporary brands.